Neal’s Yard Remedies wins landmark ‘Brand of the Decade’ award

Neal's Yard Remedies

Neal's Yard Remedies

Writer and expert

We’re thrilled to announce that we’ve been named Brand of the Decade in the Great British Brand 2025 Awards by Country & Town House magazine.


In its 10th anniversary year, the annual Great British Brand Awards celebrates some of the most iconic, innovative and influential British luxury brands across fashion, design, travel, beauty and lifestyle. It has become a highly anticipated industry bible, selected by an exemplary panel of expert industry judges.

Brand of the Decade is awarded to brands that excel in every sphere and is chosen entirely at the judges’ discretion, making it a highly coveted and prestigious award. We were humbled to be chosen for our exceptional commitment to sustainability, sourcing and natural wellbeing. The judges at Country & Town House said:

“Neal’s Yard impressed everyone with its pioneering commitment to sustainability, ethical sourcing, and wellbeing. Helmed by the brilliant, energetic and passionate Anabel Kindersley, the brand seamlessly blends heritage with contemporary values to set a gold standard for conscious consumerism. Its iconic blue bottles are endlessly distinctive and Anabel’s activism and fight for the protection of our dwindling bee population is an inspiration to us all.”

Proudly accepting the award for Neal’s Yard Remedies, CEO and owner, Anabel Kindersley shares:

“I'm utterly humbled for us to be awarded Brand of the Decade. This recognition is a testament to 44 years of unwavering commitment to organic beauty and wellbeing, made possible by our extraordinary team – from our retail specialists to our formulations team at our eco-manufacturing facility in Peacemarsh, to our incredible network of suppliers, farmers and growers around the world.

Our journey in the beauty industry hasn't always been the conventional path, but staying true to our founding principles of natural, ethical, and sustainable practices has led us to this defining moment. This milestone award celebrates not just our achievements, but our entire community who share our vision for authentic, organic beauty and wellbeing. A true pinch-me moment!”

Leading the way for responsible beauty and wellbeing since 1981, we have been committed to creating high-performing, natural and organic products in a way that respects and preserves the biodiversity of our planet. 

A look back at a decade of sustainable beauty and wellbeing

Wild Rose Skincare goes for glow

In 2021, we grew our Wild Rose Beauty Collection from the success of our bestselling, cult-favourite Wild Rose Beauty Balm. This collection harnesses the power of glow-giving organic wild rosehip, delivering a complete beauty ritual for natural radiance. Expect another new and exciting member to join the range in the near future…

#Stand By Bees

Launched by Anabel Kindersley in March 2022, #StandByBees continues to call on the government to set meaningful targets to reduce pesticide usage across the UK. Supported by a over 110 UK businesses and organisations such as the British Beauty Council, Yeo Valley, Lush, The Body Shop and Friends of the Earth, Anabel hand-delivered a co-signed letter to 10 Downing Street, calling for a total ban on bee-killing neonicotinoid pesticides.


The campaign has since gone from strength to strength. Over the last two years, Neal’s Yard Remedies hosted two successful Bee Symposiums to bring together environmental experts and industry leaders, as well as raising vital funds for bee conservation through two limited-edition charity t-shirts in collaboration with fashion designer Bella Freud.

Sustainable Luxury Brand of the Year, 2023

We’re proud to have been named Sustainable Luxury Brand of the Year at the Walpole British Luxury Awards in 2023. 


The reason for our nomination? For demonstrating consistent progress in applying sustainability best practice to all aspects of our business and for our visible campaigning.

New & improved Frankincense Intense™

Originally launched in 2013, 2024 saw the reformulation of our premium age-defying skincare collection, Frankincense Intense™, for enhanced performance and sustainability credentials. 


Redeveloped with plant-based peptides and actives, Frankincense Intense™ is now one of our most transformative and efficacious collections, with Frankincense Intense™ Lift Eye Cream already named Best Eye Cream at the 2024 Red Beauty Awards.