Organic Certification

We partnered with the Soil Association in 1991 as the first beauty and wellbeing brand to certify as organic, at a time when only food goods were undertaking this certification. Today, we continue to set the gold standard for organic beauty and wellbeing across the globe.

Our third-party certification isn’t just a label, it’s a promise. A promise to you and a promise to the planet that each of our organic products includes the highest quality of ingredients, and highest level of sustainable formulation.

Save the bees: over a decade of dedication

Since 2011, we’ve raised over £350,000 for bee-friendly causes. With over half of UK bee species declining and 97% of wildflower meadows lost, it’s been a key mission of ours to protect the humble bee for future generations. Through partnerships with Bumblebee Conservation Trust and Bees for Development, we’re actively protecting these critical pollinators.

In a groundbreaking moment for environmental protection, our owner and CEO Anabel Kindersley, through years of dedication lobbying with the Stand by Bees campaign, achieved a significant breakthrough. The UK government rejected the emergency application for banned, bee-killing neonicotinoid pesticides on British land – a testament to the power of persistent and principled advocacy.

Treading lightly with the World Land Trust™

Through our partnership with international conservation charity World Land Trust™, we've transformed packaging into a tool for conservation. Since 2012, we've offset over 650 tonnes of CO2 and helped protect more than 5 million m² of endangered forest.

Supporting local communities

We are privileged to be able to sew, grow and bottle some of our organic ingredients at our eco-facility in Peacemarsh, Dorset. Where we do source ingredients further afield, our growers and farmers have come to trust our integrity and commitment to growing ingredients from seed, with yields agreed upon a year in advance.

The frankincense we use in our skincare and wellbeing products is sourced from Kenya  and Oman, and is certified to the highest organic standards – meaning the supplier has to comply with the strict ethical standards set out by our certification partners. 

Our frankincense is sustainably hand-harvested by the women of the Samburu tribe, Kenya. This decade-long partnership has funded education resources and community projects such as the installation of a solar-powered fresh-water well.

Our CarbonNeutral® journey

Treading lighter on our planet is ingrained in our ethos, and we’re always working on ways to make our footprint as gentle as possible. In 2008, we became the first UK high street retailer to be certified CarbonNeutral® and offset our greenhouse gas emissions every year since. 

Putting renewable energy first

We’re proud to prioritise diversifying our energy supplies and focusing on maximising our renewable energy sources, helping to reduce air pollution and carbon emissions drastically. Our Dorset eco-factory was designed with renewable energy front of mind and installed 700m² of solar panels. We generate up to 18% of our electricity there, which is topped up by a 100% UK sourced renewable tariff, and we use 100% renewable electricity and gas across all our stores. 

We recycle over 20% of our water and have a water recycling system at our eco-factory that recycles up to 1 million litres of water every year. Over the years, we’ve continued to fund freshwater availability projects, such as rainwater collection tanks for our tea tree oil suppliers in Kenya.