Together for Change: our donation to the Nature Friendly Farming Network this Black Friday

We believe in farming with nature, not against it. It’s why you'll never find harmful pesticides or GM ingredients in our products, and why we advocate so passionately for organic certification.

This Black Friday weekend, in keeping with our annual tradition of giving back to the causes we care about, we’re donating 1% of sales to the Nature Friendly Farming Network (NFFN), in support of their work to promote sustainable farming in the UK.

Like the NFFN, we believe that working harmoniously with nature and preserving its ecosystems is now imperative. Why are nature-friendly farming schemes so important? In a recent report from Nature England, nature-friendly farming schemes have led to significant increases in biodiversity across England, including a 25% rise in breeding birds and benefits to butterflies, bees, and bats. 

Over the last two years, our donations have helped to fund the creation of peer-to-peer education packs and knowledge-sharing workshops on nature-friendly farming methods, which have benefited farmers responsible for 9.3k acres of land across the UK to date. 

Building on our contributions from the last two years, this year’s donation will continue to support the NFFN’s knowledge-sharing programme in the hope to help more farmers adopt sustainable farming methods.  

Founded in 2017, the NFFN is an independent, farmer-led organisation committed to shaping nature-positive farming policies that work in harmony with wildlife, mitigate climate change and safeguard the future of British agriculture.  

With an ever-growing community of farmers, the NFFN provides a strong and trusted voice for sustainable farming in the UK. Its work demonstrates the value of nature-friendly farming systems – like their potential to reduce UK carbon emissions and prevent wildlife decline, to name a few, all while maintaining high-quality produce – to ensure support for nature-friendly farming within the government and across the supply chain.  

If you’ve followed our work over the years, you'll know that we've been campaigning for over a decade to protect the biodiversity of our planet. In 2021, our owner and CEO Anabel Kindersley launched our Stand by Bees campaign, which saw her call on the government to ban toxic neonicotinoids and support nature-friendly farming initiatives. Unfortunately, pesticides are used extensively in the UK, with farming accounting for around 95% of their use.

As such, the NFFN’s peer-to-peer learning programme couldn’t be more aligned with our vision to promote growing and farming methods that support rather than damage biodiversity. The programme provides the NFFN’s 3,000-strong-and-growing-membership with resources, advice, support, and training around nature-friendly farming systems, including practical ways farmers can achieve net-zero carbon targets, improve farm resilience and reduce their reliance on chemical pesticides.

The programme’s work on Integrated Pest Management (IPM) – a natural, holistic approach to managing pests, diseases and unwanted plants – means farmers will have the support they need to move away from the perils of pesticide use.